“Farmers across the country are facing some of the toughest conditions seen in decades,” said Mr Clarkson.
“So we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar to enjoy.”
Helping to curate this key date in the 2026 calendar is Cereals’ agronomy partner Ceres Rural, led by the farm’s agronomist, Charlie Ireland, managing partner at Ceres Rural, and who’s fondly known as Cheerful Charlie in the farm’s popular TV series.
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